Title:  Director of MarCom

SUMMARY OF POSITION:

The Director of Marketing Communications (MarCom) leads the company’s Marketing Communications function. This role is responsible for the planning and execution of internal and external marketing communications and public relations initiatives—with a particular emphasis on advancing the company’s digital marketing platforms, capabilities and performance. A key focus is designing, building, connecting, and maintaining a high-performing, engineer-oriented digital ecosystem that drives meaningful customer acquisition, engagement, and conversion—spanning the company’s website, social media, third-party industry platforms, and online self-service engineering content, tools, and resources. The Director is expected to champion a data-first marketing mindset, using analytics and performance insights to inform strategy and optimize execution. The Director is responsible for equipping and enabling the MarCom team with the vision, strategy, structure, tools, and training required to compete successfully in a highly competitive, A.I.-enabled, digital-first environment. This includes managing department staff, contractors, and vendors, while ensuring alignment and operational efficiency across organizational functions.

DUTIES AND ACCOUNTABILITIES:

Strategic Leadership & Organizational Alignment

• Lead the development and execution of a collaborative, comprehensive, results-driven marketing communications and public relations strategy that enhances brand visibility, attracts new customers, supports business objectives, and drives engagement across targeted internal and external audiences.
• Collaborate with product, sales, and business unit teams to develop and execute integrated marketing communication and go-to-market communication strategies that align with business goals, support successful product launches, meet timelines and budgets, and deliver measurable outcomes—grounded in a data-first approach to optimize performance and inform future strategy.
• Ensure marketing communication strategies and execution aligns with the company’s mission, vision, business objectives, legal and compliance requirements, and evolving market needs.

Team Leadership & Operational Excellence

• Build and lead a high-performing marketing communications team; oversee recruitment, training, performance management, and succession planning, with a particular focus on digital fluency, skillset proficiency, and technical acumen.
• Facilitate cross-functional teams to execute integrated marketing strategies, ensuring collaboration, accountability, and shared success across departments—including product management, business development, division marketing, and sales.
• Manage and optimize the use of external vendors to ensure operational efficiency, resource alignment, and delivery of high-quality outputs using modern platforms, tools and capabilities.
• Own and manage the department budget, ensuring efficient resource allocation and alignment with key priorities.
• Report on department KPIs and ROI, utilizing performance data to inform decisions and gauge business impact.

Brand Stewardship & Creative Strategy

• Act as the brand custodian, ensuring consistent articulation of the organization’s image, identity, and messaging (including logos, trademarks, etc.) across all platforms, materials, and stakeholder groups.
• Oversee the creation, design, and distribution of all marketing communications and public relations content—including digital assets, publications, promotional materials, and press/media communications—ensuring brand integrity, creative excellence, and alignment with modern digital standards.
• Manage external agencies, contractors, and vendors to deliver high-impact campaigns and collateral, leveraging emerging technologies and platforms to reach and retain new customers in target markets.
• Develop thought leadership content and opportunities, positioning the company and its experts as industry leaders through strategic communications, media engagement, and speaking platforms.

Integrated Marketing & Execution

• Lead strategic content creation and deployment, overseeing the development of white papers, application notes, product announcements, videos, blog and social media posts, and more—ensuring alignment with brand standards, technical accuracy, and business objectives.
• Build and maintain a high-performing digital ecosystem that attracts and retains engineering customers—spanning the website, blog, social media, third-party platforms, and self-service tools. Ensure content is thoughtfully interconnected to seamlessly guide customers from awareness to engagement to transaction.
• Manage the design, launch, and optimization of a new company website, ensuring it delivers intuitive navigation, relevant technical content, and a frictionless path to conversion for engineering and purchasing audiences.
• Drive SEO/SEM strategy and execution, ensuring digital content is optimized for discoverability and performance.
• Manage digital advertising and paid media campaigns, including search, display, and social, to drive traffic, engagement, and conversion.
• Ensure effective use of marketing automation and CRM platforms, integrating campaign workflows and lead nurturing strategies to improve efficiency and conversion.
• Utilize company-defined customer segments and digital customer profiles to guide targeted messaging, campaign development, and content strategy.
• Oversee planning and execution of trade shows and other internal and external events, ensuring strategic alignment, strong brand representation, and meaningful engagement with targeted audiences through cross-functional coordination and promotional efforts.
• Implement best-practice performance measurement methods for evaluating content and campaign performance, using insights to refine messaging, improve engagement, and inform future marketing strategy and investment.

Public Relations & Corporate Communications

• Direct all media relations efforts. Manage press releases and related communications, ensuring timeliness and accuracy across internal and external channels.
• Develop and execute crisis management and issues-based communications, ensuring timely, transparent, and coordinated messaging to protect brand reputation and maintain stakeholder trust.
• Facilitate corporate social responsibility (CSR) and environmental social governance (ESG) communications in alignment with organizational values, business objectives, and specific company initiatives while engaging stakeholders through impactful narratives that reinforce the company’s commitments.
• Lead internal communications strategy, partnering with HR and leadership to support employee engagement, culture-building, and internal brand alignment.

BASIC JOB REQUIREMENTS:

EDUCATION: 

Bachelor’s degree in electrical engineering, business, marketing, or a related field is required; a graduate degree in a relevant discipline is highly desirable. 

TRAINING AND EXPERIENCE: 

• 10+ years of progressive experience and demonstrated success in marketing communications, ideally within the electronics or electronic components manufacturing industry.
• Proven success in program development, campaign execution, and project management—balancing creative vision with budgetary and resource constraints, while consistently delivering deadline-oriented results.
• Experience overseeing the design and production of marketing collateral, publications, and digital content, with the ability to manage multiple concurrent projects with precision and efficiency.
• Demonstrated experience in marketing strategy development, budget oversight, and team leadership, including hiring, training, developing, and performance evaluation.

SKILLS & COMPETENCIES

• Deep expertise in the design and execution of integrated marketing, communications, and public relations initiatives, with a strong work ethic and commitment to excellence.
• Strong creative, strategic, analytical, and organizational abilities, with keen attention to detail and the ability to think critically and solve complex problems.
• Superior verbal and written communication skills, with the ability to influence and collaborate effectively with senior leadership and cross-functional teams, while handling sensitive issues with professionalism and discretion.
• Demonstrated ability to quickly learn and adapt to new digital tools to support efficient and effective execution.

INTERPERSONAL SKILLS:

• Builds strong, positive relationships by recognizing and valuing the contributions of others, fostering a collaborative and inclusive work environment grounded in empathy and humility.
• Exhibits curiosity and teachability, actively seeking feedback, embracing continuous learning, and applying critical reasoning to solve problems and make informed decisions.
• Demonstrates grit and resilience, maintaining focus and perseverance through challenges while adapting to evolving business needs and shifting priorities with composure and flexibility.
• Operates with confidence and accountability, taking ownership of outcomes, delivering high-quality work, and driving initiatives to successful completion with minimal oversight.
• Prioritizes effectively in fast-paced environments, balancing strategic objectives with day-to-day execution while remaining agile and responsive to change.
• Excels in cross-functional collaboration, bringing excellent interpersonal skills, a dependable and enthusiastic attitude, and a transparent approach to decision-making.
• Promotes open communication, delegation, and the ability to influence, inspire, and gain stakeholder buy-in across all levels of the organization.
• Champions customer centricity, ensuring that marketing communication strategies and initiatives are aligned with customer needs, behaviors, and expectations.
• Fosters a team culture of agility and innovation, encouraging experimentation and continuous improvement over legacy approaches.

VERBAL:

Exceptional verbal communication skills are essential for building rapport and credibility with internal and external stakeholders, conveying relevant and actionable marketing communication insights with clarity and confidence, and effectively influencing and engaging individuals at all levels across a diverse organization. 

WRITTEN: 

Outstanding written communication skills are critical for crafting a compelling narrative around the company’s brand and strategic initiatives, producing clear and impactful content that resonates with technical and non-technical audiences, and ensuring consistency and accuracy across all marketing communications materials.

SCHEDULING AND PLANNING:

• Vision: Define and recommend strategic, forward-looking goals and initiatives that enhance brand visibility, strengthen market positioning, and expand organizational influence—grounded in industry insights and data.
• Planning: Lead strategic planning and budgeting efforts for all marketing communications initiatives, aligning resources with business and organizational priorities and continuously optimizing for effectiveness and ROI.
• Execution: Develop and execute results-oriented high-impact marketing communications and public relations strategies that drive brand awareness, stakeholder engagement, and customer acquisition—supported by scalable systems and processes that streamline workflows and enable agile, cross-functional collaboration.
• Evaluation: Track and report performance metrics to ensure accountability and continuous improvement, while championing innovation by translating emerging trends and audience behaviors into bold, future-ready strategies that position the organization as a thought leader. 

EQUIPMENT OPERATED:

Standard personal computer; related office equipment; trade show booth displays, furniture, and equipment.

WORKING ENVIRONMENT:

Office, hybrid, remote/travel, and virtual work environments may all be necessary with this role.  Candidates are expected to operate effectively in all such environments. 

HIRING RANGE:

$150,000 - $165,000 annually