Title:  Product Line Manager, Overvoltage Protection Component

 I.         SUMMARY OF POSITION: 

Responsible for providing market focused leadership within an assigned Product Group.  Primary directive is to provide leadership in driving revenue and profit growth, portfolio management and increase market share for Bourns products. Will direct activities at all levels of the Company related to understanding the markets, applications, and competition for the assigned product group. The Product Line Manager is responsible for the strategic direction of the product line assigned. The Product Line Manager is expected to interface regularly with Marketing, Engineering, Operations, Sales, and customers to insure priority establishment, continuity of purpose, and profitable asset allocation. Provides leadership and understands customer requirements for capturing and maintaining business. Manages product life cycles and provides leadership for new product development. The Product Line Manager is responsible for achieving gross margin targets.

II.         DUTIES AND ACCOUNTABILITIES (End Results Expected):

1. Planning and Operational Results
   1. Manage product group to direct activities related to:
      1. The customer: Understand the customer’s requirements for capturing and maintaining business.
      2. Sales: Communicate to the field clear, concise messages as to product capabilities to increase market share. Make personal sales calls on customers in support of the sales organization. Provide support to close opportunities.
      3. Operations: Identify priorities enabling operations to concentrate their resources on those items that satisfy customer’s demands and grows business.
      4. Pricing: Identify and coordinate market conditions and devise pricing practices with Pricing Analyst and Sales to secure all available business.
      5. Strategic Positioning: Maintain competitive awareness. Develop short- and long-range product and marketing roadmaps to displace competition.
      6. Training:  Manage the creation of appropriate catalogs, marketing literature training materials to enable internal and external personnel with adequate product competence. Develop and administer training programs for the field sales force in the technology application and sale of the products on an ongoing basis.
      7. Engineering:  Identify unfulfilled market demand as a basis for new product development. Provide direction for new product specification.
      8. Product Management:  Manages product life cycles including product termination and new product introduction. Assess market potential, competitive environment and optimize product line with additions and deletions to meet market needs. Establish a total marketing plan for this market area and update it on a regular basis. Establish sales goals for the product area and monitor performance.
      9. Manage the new product development funnel from initiate through full release to market.
      10. Handles interface of new opportunities between Engineering, factory and customer.
      11. Coordinates establishment of manufacturing cost for new customer opportunities.
      12. Establishes appropriate pricing and lead time for customer opportunities.
      13. Tracks, monitors, and grows distribution market share in strong cross collaboration with disty managers and Broadline distribution.

2. General Management
   1. Where appropriate, supervises support staff.
3. Other
   1. Performs other related duties as assigned.

Must be able to develop and implement strategic and tactical plans for increasing market share. Must have good time management skills and be able to continually evaluate priorities and make appropriate adjustments in the plans. Must be able to efficiently interface with sales groups, engineering, and manufacturing operations in the marketing of Bourns products. Must be able to interact with customers and assume a leading role in negotiations. Must be able to regularly demonstrate the ability to provide leadership. Must be able to communicate efficiently, articulate the Product Line selling propositions and marshal total Company resources to achieve the Product Management mission.

 IV.       COMMUNICATIONS:

ORAL:  Excellent language skills required communicating instructions and present ideas, concepts, and solutions to all levels of customer organizations as well as all levels within Bourns.

WRITTEN:  Excellent written skills to issue instructions, to present ideas, concepts and solutions via presentations, letters, memos, graphs, charts, training documents, IAR’s etc.

  V.       SCHEDULING AND PLANNING:

Must be able to develop and implement strategic and tactical plans for increasing market share. Must have good time management skills and be able to continually evaluate priorities and make appropriate adjustments in the plans.

 VI.       ANNUAL OPERATING BUDGET:   Not applicable.

            (Including Payroll Cost)

VII.       BASIC JOB REQUIREMENTS:

EDUCATION:  Bachelor’s Degree in Engineering, Marketing or related field which would provide knowledge to perform the above functions preferred.  MBA degree desired.

TRAINING AND EXPERIENCE:  Prefer six to ten years in related technical, marketing or sales field of electronics, which would include product management experience. International experience desired. Experience from the Circuit Protection market desired.

OTHER SKILLS:  Strong project management skills. Capability to interface with customers. Fundamental financial analysis skills. Experience from custom and/or value added products is a plus.

8. EQUIPMENT OPERATED:

Telephone, calculator, personal computer, and software such as MS Word, MS Excel, MS PowerPoint, MS Project.

8. PHYSICAL EFFORT:

Must be able to travel >50% both domestically and internationally.

10. WORKING ENVIRONMENT:

Mostly office environment, some factory environment.